User-Centered Service Design

Aligning business goals with real customer needs for better experiences and results.

Digital success doesn’t happen by chance—it’s designed. I help you shape services around your users’ real needs, behaviors, and pain points. Whether you’re launching something new or improving an existing journey, my user-centered approach bridges the gap between business strategy and seamless customer experience.

Discover What Users Really Need

Through interviews, research, and journey mapping, I help you uncover what truly matters to your users—so you design with clarity, not assumptions.

Map End-to-End Experiences

I visualize how users interact with your service across all touchpoints, identifying friction points and opportunities for improvement.

Align Teams Around Real Insights

By involving stakeholders and creating shared understanding, I help break down silos and get everyone working toward the same user-focused vision.

Design for Impact, Not Just Output

From strategy to prototypes, everything we create is validated and built for both usability and business performance.

What problem are you trying to solve?

We’re a startup—do we really need this process?Yves Ferket2025-04-16T16:33:42+01:00

We’re a startup—do we really need this process?

Yes—YES! especially as a startup. Rushing into development without understanding your users leads to wasted time and money.

How I help: I keep the process lean and agile, giving you just enough insight to build smarter, test faster, and scale with confidence.

How do we connect service design to business goals?Yves Ferket2025-04-16T16:33:10+01:00

How do we connect service design to business goals?

Many service design processes stay theoretical. I start out with business goals, and align them with the perona Pains & Needs

How I help: I link every design decision to KPIs and business outcomes—so your service design doesn’t just feel right, it delivers results.

We have user personas—why do we need more research?Yves Ferket2025-04-16T16:32:20+01:00

We have user personas—why do we need more research?

Personas are a great start, but often too static or high-level.

How I help: I validate and expand personas with real user data, tasks, and journeys, so your decisions stay grounded in reality & data, not assumptions.

Why isn’t my product or service performing as expected?Yves Ferket2025-04-16T16:31:53+01:00

Why isn’t my product or service performing as expected?

You may have built something functional—but not something your users truly want or understand.

How I help: I run user research and usability analysis to uncover what’s missing, then translate those insights into actionable design improve

Learn How We Have Helped Leading Organizations

The LongboardStroller – Hype Creation and digital touchpoints

The longboardstroller is the perfect antidote to boring strollers, making way for a hip new option for urban mobility with children.

Yves Ferket2025-04-10T09:41:15+01:00

De Lijn – Web & App Analytics implementations

Build a future-proof, GDPR-compliant analytics setup. Turn it into visually engaging, easy-to-read dashboards that speak to everyone — from marketers to C-level.

Yves Ferket2025-04-10T10:01:36+01:00

De Lijn – Social & Campaign Dashboards implementations

Want campaign reporting that works harder — and smarter — for you? Let’s build it.

Yves Ferket2025-04-10T09:30:29+01:00

The LongboardStroller – Hype Creation and digital touchpoints

The longboardstroller is the perfect antidote to boring strollers, making way for a hip new option for urban mobility with children.

Yves Ferket2025-04-10T09:41:15+01:00

De Lijn – Web & App Analytics implementations

Build a future-proof, GDPR-compliant analytics setup. Turn it into visually engaging, easy-to-read dashboards that speak to everyone — from marketers to C-level.

Yves Ferket2025-04-10T10:01:36+01:00

De Lijn – Social & Campaign Dashboards implementations

Want campaign reporting that works harder — and smarter — for you? Let’s build it.

Yves Ferket2025-04-10T10:15:24+01:00

Yun.be – Startup & Growth digital ecosystem setup

Ready to bring your product to life and launch with a digital setup that actually works? Let’s build out a full digital ecosystem to support your growth.

Let’s Make Things Happen

Q: We’re a startup—do we really need this process?

Yes— YES! especially as a startup. Rushing into development without understanding your users leads to wasted time and money. How I help: I keep the process lean and agile, giving you just enough insight to build smarter, test faster, and scale with confidence.

Yves Ferket

+32 497 59 32 97

By submitting my data I agree to be contacted

Want to make your data work for your team instead of just explaining what already happened? Let’s make your digital strategy work harder. Smarter tracking, sharper insights, and execution that scales. Ready to talk?