Google Tag Manager – Smarter, Scalable Tracking Without the Chaos

Clean, reliable tracking that grows with your business.

Messy tags, missing data, and constant dev requests? Google Tag Manager solves that—but only if it’s set up right. I help you take control of your tracking with a structured, future-proof GTM setup that’s aligned with your business goals, GDPR-compliant, and easy for your team to manage.

Build a Solid Tracking Foundation

From pageviews to custom events, I structure your tags and triggers to keep your data clean, organized, and reliable—no more broken reports or duplicate hits.

Move Faster Without Developer Bottlenecks

Launch marketing tags, test tracking, and measure campaigns without waiting for a dev sprint. GTM gives your team flexibility—I make sure it’s safe and stable.

GDPR-Compliant by Design

I implement Consent Mode, cookie banners, and tag firing rules so your tracking stays legal, transparent, and respectful of user privacy.

Align Tracking with Business Goal

I go beyond basic tag setups. Every data point I track is tied to a KPI, user action, or key journey step—so you can measure what really matters.

What problem are you trying to solve?

Can you audit our current GTM setup?Yves Ferket2025-04-16T14:24:22+01:00

Can you audit our current GTM setup?

Yes—and most businesses need one. Poor GTM hygiene leads to bad data, compliance risks, and duplicate tracking.

How I help: I run a full audit, clean up outdated or broken tags, and rebuild a scalable, GDPR-friendly structure that works.

We have developers—why do we need GTM?Yves Ferket2025-04-16T14:23:49+01:00

We have developers—why do we need GTM?

GTM reduces dependency on devs for everyday tracking needs, freeing them up for core tasks. Plus, marketing teams get more flexibility and faster experimentation.

How I help: I bridge the gap between marketing and dev by setting up a clean, permission-based system that works for both sides.

How does GTM work with GA4, Meta Pixel, and other platforms?Yves Ferket2025-04-16T14:23:27+01:00

How does GTM work with GA4, Meta Pixel, and other platforms?

GTM is the perfect hub to manage all your tracking tools—from Google Analytics 4 to Meta Pixel, LinkedIn Insights, Hotjar, and more.

How I help: I centralize your tracking in GTM with a clean, scalable structure—so you never have to hard-code scripts again.

Why is GTM hard to manage without the right setup?Yves Ferket2025-04-16T14:22:55+01:00

Why is GTM hard to manage without the right setup?

Without a clear structure, GTM quickly becomes a mess—conflicting tags, missing data, and hours lost debugging. Most businesses don’t realize the impact of poor tag hygiene until their analytics fail.

How I help: I bring order to the chaos. I audit, clean up, and rebuild GTM containers so they’re scalable, easy to understand, and aligned with your tracking strategy. The result? You get trusted data and full control