Google Analytics Services & Consultancy

Google Analytics 4 done right – for real business impact

Google Analytics (GA4) is powerful, but let’s be honest—it’s not exactly plug and play. With a confusing interface, new metrics, and an event-based model, most businesses are overwhelmed before they even start. And while Google offers a “standard setup,” it’s far from enough to deliver the insights that actually move your business forward.

That’s where I come in. I don’t just set up GA4—I tailor it to your business goals. From tracking what really matters to building dashboards that speak your language, I turn GA4 into a growth engine, not just another reporting tool. Ready to make sense of your data and finally get ROI from your analytics? Let’s talk.

Translate business goals into measurable events

No guesswork. Every piece of data you are going to track is tied to a KPI or a business goal.

GDPR-proof implementations

I ensure you’re collecting only what you should, and doing it in a compliant, future-proof way, with OneTrust, CookieBot, CookieYes…and Google Analytics Consent Mode.

Dashboards that drive action

BigQuery integration, Looker Studio Dashboards….Say goodbye to confusing dashboards. I build clear, tailored reports in Looker Studio so your team sees the insights they actually need to grow.

Set up datalayer with development

I work directly with your developers to create a structured, scalable data layer—ensuring every key event and value is tracked reliably and ready for analysis.

What problem are you trying to solve?

How do I know my Google Analytics data is GDPR-compliant?Yves Ferket2025-04-16T12:44:13+01:00

How do I know my Google Analytics data is GDPR-compliant?

If you haven’t configured consent mode, data retention, and anonymization, it probably isn’t. I make sure your setup respects user privacy while still giving you reliable insights.

Is the default GA4 setup enough for my business?Yves Ferket2025-04-16T12:44:55+01:00

Is the default GA4 setup enough for my business?

No. The standard setup gives you surface-level data. I design a custom implementation that reflects your customer journey, product, and KPIs—so you can actually make decisions from your analytics.

What should I be tracking in GA4?Yves Ferket2025-04-16T12:45:19+01:00

What should I be tracking in GA4?

Not everything—just what drives your business. I help you define key events aligned with your goals: leads, sign-ups, conversions, and user behavior across touchpoints. No fluff, just useful data. Let’s create a measurement plan together!

Why is GA4 so different from Universal Analytics?Yves Ferket2025-04-16T12:46:11+01:00

Why is GA4 so different from Universal Analytics?

GA4 uses an event-based model instead of sessions and pageviews. While it’s more flexible and future-proof, it also means a steep learning curve. I help you make sense of the new structure and translate it into insights that matter.

Can you integrate GA4 with other tools like Looker Studio or BigQuery?Yves Ferket2025-04-16T12:47:40+01:00

Can you integrate GA4 with other tools like Looker Studio or BigQuery?

Yes. And you should. GA4 is more a data gathering tool., not an analytics visualisation tool. I build custom dashboards in Looker Studio and set up GA4 exports to BigQuery, giving you full control and deep visibility over your data.

Do I need a developer to set up GA4 properly?Yves Ferket2025-04-16T12:48:46+01:00

Do I need a developer to set up GA4 properly?

For advanced tracking—yes. The best practice is to send events in to a data layer. But don’t worry. I collaborate directly with your developers to build a clean data layer and make sure tracking is accurate and scalable.

Can you audit my current GA4 setup?Yves Ferket2025-04-16T12:49:31+01:00

Can you audit my current GA4 setup?

Absolutely. I’ll review your configuration, find gaps, and fix what’s not working—so you get a GA4 setup that’s reliable, insightful, and aligned with your strategy.