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Online Marketing Consulting

Online marketing to secure customer retention, leads, and sales. We focus on the bigger picture.

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Our online revenue has increased by more than 160% in 6 months.

Phyllis Alexander

Founder & CEO of Abstract

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We’ve Reimagined Online Marketing and PR

Business Growth

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Investors In People

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Social Media Analysis

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Looking for more services?

First Step to Better Business Results

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“The team at Avada Marketing Consultant is fabulous. They helped us unlock our potential online and offline. We have experienced year on year growth due to their progressive approach.”

Dan Anderson

Hemisferio’s CEO

Drive More Leads and Sales

Grow Your Online Business Strategically, and Improve Customer Retention.

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Sandra Casey

Marketing Consultant Expert

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Anastasia Riza

Marketing Consultant Expert

Trusted by leading organisations

Improve Customer Retention and Sales.

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Strategic Marketing Workshop & Plan

Starting at

$4950

  • Quick wins to increase customer acquisition, lead an sales
  • We wont ask you to spend more
  • We drive more traffic, customers and sales to your business
  • We provide real, practical marketing advice
  • We report to you on a monthly basis what we have done
  • Watch as your business grows and expands from all the new leads
  • Processes are time-tested and field proven

We’ll be in touch soon!

What problem are you trying to solve?

We’re a startup—do we really need this process?2025-04-16T16:33:42+01:00

Yes—YES! especially as a startup. Rushing into development without understanding your users leads to wasted time and money.

How I help: I keep the process lean and agile, giving you just enough insight to build smarter, test faster, and scale with confidence.

How do we connect service design to business goals?2025-04-16T16:33:10+01:00

Many service design processes stay theoretical. I start out with business goals, and align them with the perona Pains & Needs

How I help: I link every design decision to KPIs and business outcomes—so your service design doesn’t just feel right, it delivers results.

We have user personas—why do we need more research?2025-04-16T16:32:20+01:00

Personas are a great start, but often too static or high-level.

How I help: I validate and expand personas with real user data, tasks, and journeys, so your decisions stay grounded in reality & data, not assumptions.

Why isn’t my product or service performing as expected?2025-04-16T16:31:53+01:00

You may have built something functional—but not something your users truly want or understand.

How I help: I run user research and usability analysis to uncover what’s missing, then translate those insights into actionable design improve

Can you audit our current GTM setup?2025-04-16T14:24:22+01:00

Yes—and most businesses need one. Poor GTM hygiene leads to bad data, compliance risks, and duplicate tracking.

How I help: I run a full audit, clean up outdated or broken tags, and rebuild a scalable, GDPR-friendly structure that works.

We have developers—why do we need GTM?2025-04-16T14:23:49+01:00

GTM reduces dependency on devs for everyday tracking needs, freeing them up for core tasks. Plus, marketing teams get more flexibility and faster experimentation.

How I help: I bridge the gap between marketing and dev by setting up a clean, permission-based system that works for both sides.

How does GTM work with GA4, Meta Pixel, and other platforms?2025-04-16T14:23:27+01:00

GTM is the perfect hub to manage all your tracking tools—from Google Analytics 4 to Meta Pixel, LinkedIn Insights, Hotjar, and more.

How I help: I centralize your tracking in GTM with a clean, scalable structure—so you never have to hard-code scripts again.

Why is GTM hard to manage without the right setup?2025-04-16T14:22:55+01:00

Without a clear structure, GTM quickly becomes a mess—conflicting tags, missing data, and hours lost debugging. Most businesses don’t realize the impact of poor tag hygiene until their analytics fail.

How I help: I bring order to the chaos. I audit, clean up, and rebuild GTM containers so they’re scalable, easy to understand, and aligned with your tracking strategy. The result? You get trusted data and full control

What kind of insights can we expect?2025-04-16T14:03:33+01:00

From campaign ROI to user drop-offs in your funnel, Looker Studio can reveal trends and patterns that GA4 alone can’t surface easily. But only if it’s set up with your goals in mind.

How I help: I don’t just visualize data—I structure it around your business goals. The result? Dashboards that answer the questions that matter most to your growth.

Will my team actually understand the dashboards?2025-04-16T14:02:10+01:00

Most default dashboards are either too technical or too basic. Teams waste time trying to find the insights they need—or worse, ignore the data altogether.

How I help: I build dashboards that speak your team’s language. Clear, visual, and intuitive—so every department can make smarter, faster decisions based on the same data.

Can I combine data from different platforms into one dashboard?2025-04-16T14:01:34+01:00

Yes—and that’s where Looker Studio shines. Whether it’s GA4, Meta Ads, LinkedIn, HubSpot, or your CRM, bringing it together in one view is the only way to get a full picture of performance.
How I help: I connect all your data sources into one interactive dashboard, so you can finally see the full customer journey, from ad click to conversion.

Why isn’t GA4 enough for reporting?2025-04-16T13:53:32+01:00

GA4 was built for data collection, not for telling a clear business story. The default reports are limited, hard to customize, and difficult to understand—especially for non-technical users. You end up with too much data and not enough clarity

How I help: I take your GA4 data (and other platforms) and translate it into visual dashboards that answer real business questions. You’ll know what’s working, what’s not, and what to do next—at a glance.

How do I know my Google Analytics data is GDPR-compliant?2025-04-16T12:44:13+01:00

If you haven’t configured consent mode, data retention, and anonymization, it probably isn’t. I make sure your setup respects user privacy while still giving you reliable insights.

Is the default GA4 setup enough for my business?2025-04-16T12:44:55+01:00

No. The standard setup gives you surface-level data. I design a custom implementation that reflects your customer journey, product, and KPIs—so you can actually make decisions from your analytics.

What should I be tracking in GA4?2025-04-16T12:45:19+01:00

Not everything—just what drives your business. I help you define key events aligned with your goals: leads, sign-ups, conversions, and user behavior across touchpoints. No fluff, just useful data. Let’s create a measurement plan together!

Why is GA4 so different from Universal Analytics?2025-04-16T12:46:11+01:00

GA4 uses an event-based model instead of sessions and pageviews. While it’s more flexible and future-proof, it also means a steep learning curve. I help you make sense of the new structure and translate it into insights that matter.

Can you integrate GA4 with other tools like Looker Studio or BigQuery?2025-04-16T12:47:40+01:00

Yes. And you should. GA4 is more a data gathering tool., not an analytics visualisation tool. I build custom dashboards in Looker Studio and set up GA4 exports to BigQuery, giving you full control and deep visibility over your data.

Do I need a developer to set up GA4 properly?2025-04-16T12:48:46+01:00

For advanced tracking—yes. The best practice is to send events in to a data layer. But don’t worry. I collaborate directly with your developers to build a clean data layer and make sure tracking is accurate and scalable.

Can you audit my current GA4 setup?2025-04-16T12:49:31+01:00

Absolutely. I’ll review your configuration, find gaps, and fix what’s not working—so you get a GA4 setup that’s reliable, insightful, and aligned with your strategy.

Empowering Marketers With Valuable Resources

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