How do we connect service design to business goals?

Many service design processes stay theoretical. I start out with business goals, and align them with the perona Pains & Needs

How I help: I link every design decision to KPIs and business outcomes—so your service design doesn’t just feel right, it delivers results.

Want to make your data work for your team instead of just explaining what already happened? Let’s make your digital strategy work harder. Smarter tracking, sharper insights, and execution that scales. Ready to talk?