FAQs Archive - ferket.com

Q: We’re a startup—do we really need this process?

Yes— YES! especially as a startup. Rushing into development without understanding your users leads to wasted time and money. How I help: I keep the process lean and agile, giving you just enough insight to build smarter, test faster, and scale with confidence.

Q: We have user personas—why do we need more research?

Personas are a great start, but often too static or high-level. How I help: I validate and expand personas with real user data, tasks, and journeys, so your decisions stay grounded in reality & data, not assumptions.

Q: How does GTM work with GA4, Meta Pixel, and other platforms?

GTM is the perfect hub to manage all your tracking tools—from Google Analytics 4 to Meta Pixel, LinkedIn Insights, Hotjar, and more. How I help: I centralize your tracking in GTM with a clean, scalable structure—so you never have to hard-code scripts again.

Q: What kind of insights can we expect?

From campaign ROI to user drop-offs in your funnel, Looker Studio can reveal trends and patterns that GA4 alone can’t surface easily. But only if it’s set up with your goals in mind. How I help: I don’t just visualize data—I structure it around your business goals. The result? Dashboards that answer the questions that matter most to your growth.

12 Next

Want to make your data work for your team instead of just explaining what already happened? Let’s make your digital strategy work harder. Smarter tracking, sharper insights, and execution that scales. Ready to talk?