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Richard Madsen
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“The theme is always up to date with the changes of wordpress, following everything that’s happening.”
George Anderson
Avada’s CEO
What problem are you trying to solve?
Yes—YES! especially as a startup. Rushing into development without understanding your users leads to wasted time and money.
How I help: I keep the process lean and agile, giving you just enough insight to build smarter, test faster, and scale with confidence.
Many service design processes stay theoretical. I start out with business goals, and align them with the perona Pains & Needs
How I help: I link every design decision to KPIs and business outcomes—so your service design doesn’t just feel right, it delivers results.
Personas are a great start, but often too static or high-level.
How I help: I validate and expand personas with real user data, tasks, and journeys, so your decisions stay grounded in reality & data, not assumptions.
You may have built something functional—but not something your users truly want or understand.
How I help: I run user research and usability analysis to uncover what’s missing, then translate those insights into actionable design improve
Yes—and most businesses need one. Poor GTM hygiene leads to bad data, compliance risks, and duplicate tracking.
How I help: I run a full audit, clean up outdated or broken tags, and rebuild a scalable, GDPR-friendly structure that works.
GTM reduces dependency on devs for everyday tracking needs, freeing them up for core tasks. Plus, marketing teams get more flexibility and faster experimentation.
How I help: I bridge the gap between marketing and dev by setting up a clean, permission-based system that works for both sides.
GTM is the perfect hub to manage all your tracking tools—from Google Analytics 4 to Meta Pixel, LinkedIn Insights, Hotjar, and more.
How I help: I centralize your tracking in GTM with a clean, scalable structure—so you never have to hard-code scripts again.
Without a clear structure, GTM quickly becomes a mess—conflicting tags, missing data, and hours lost debugging. Most businesses don’t realize the impact of poor tag hygiene until their analytics fail.
How I help: I bring order to the chaos. I audit, clean up, and rebuild GTM containers so they’re scalable, easy to understand, and aligned with your tracking strategy. The result? You get trusted data and full control
From campaign ROI to user drop-offs in your funnel, Looker Studio can reveal trends and patterns that GA4 alone can’t surface easily. But only if it’s set up with your goals in mind.
How I help: I don’t just visualize data—I structure it around your business goals. The result? Dashboards that answer the questions that matter most to your growth.
Most default dashboards are either too technical or too basic. Teams waste time trying to find the insights they need—or worse, ignore the data altogether.
How I help: I build dashboards that speak your team’s language. Clear, visual, and intuitive—so every department can make smarter, faster decisions based on the same data.
Yes—and that’s where Looker Studio shines. Whether it’s GA4, Meta Ads, LinkedIn, HubSpot, or your CRM, bringing it together in one view is the only way to get a full picture of performance.
How I help: I connect all your data sources into one interactive dashboard, so you can finally see the full customer journey, from ad click to conversion.
GA4 was built for data collection, not for telling a clear business story. The default reports are limited, hard to customize, and difficult to understand—especially for non-technical users. You end up with too much data and not enough clarity
How I help: I take your GA4 data (and other platforms) and translate it into visual dashboards that answer real business questions. You’ll know what’s working, what’s not, and what to do next—at a glance.
If you haven’t configured consent mode, data retention, and anonymization, it probably isn’t. I make sure your setup respects user privacy while still giving you reliable insights.
No. The standard setup gives you surface-level data. I design a custom implementation that reflects your customer journey, product, and KPIs—so you can actually make decisions from your analytics.
Not everything—just what drives your business. I help you define key events aligned with your goals: leads, sign-ups, conversions, and user behavior across touchpoints. No fluff, just useful data. Let’s create a measurement plan together!
GA4 uses an event-based model instead of sessions and pageviews. While it’s more flexible and future-proof, it also means a steep learning curve. I help you make sense of the new structure and translate it into insights that matter.
Yes. And you should. GA4 is more a data gathering tool., not an analytics visualisation tool. I build custom dashboards in Looker Studio and set up GA4 exports to BigQuery, giving you full control and deep visibility over your data.
For advanced tracking—yes. The best practice is to send events in to a data layer. But don’t worry. I collaborate directly with your developers to build a clean data layer and make sure tracking is accurate and scalable.
Absolutely. I’ll review your configuration, find gaps, and fix what’s not working—so you get a GA4 setup that’s reliable, insightful, and aligned with your strategy.