Help NIRAS — a traditionally non-digital, politically structured organization — navigate the full journey of developing a modern digital strategy, for a new website, together with their communication Agency Wondering.

To move a politically complex organization forward, I designed a structured, transparent process that built trust, alignment, and momentum at every stage:

• Stakeholder Mapping – to identify all voices that needed to be heard and create a structure for participation.
• Persona Development – to define audience needs and expectations in a user-centered way.
• Content Inventories & Content Mapping – to gain control over existing content and align it with real user journeys.
• Goal & KPI Workshops – to translate abstract ambitions into measurable, prioritized objectives.
• Step-by-step working sessions – tailored exercises and discussions to drive consensus and ensure buy-in without endless debate.

• Transformed a culture of over-discussion into a clear, actionable roadmap.
• Enabled alignment across departments and political sensitivities with shared ownership of outcomes.
• Goals, priorities, and deliverables were clearly defined — and delivered on time.
• Provided a full digital foundation: content strategy, user experience planning, KPI framework, and social presence guidance — all with internal buy-in and ready for execution.

Need to guide a complex organization toward a shared digital vision — and actually get it done?

Let’s make it happen.