Find and activate a community for a product that was still in the design phase — all on a limited budget, without traditional advertising.

Looking to spark desire for your product before it even exists? Let’s turn your concept into a community.

• Researched and defined the right tone of voice, target audience, and their influencers.
• Launched and managed the brand’s digital presence: a WordPress site and a high-engagement Facebook page.
• Executed a seeding strategy and hands-on social media operations to build momentum.

• Created buzz before the product even existed, using influencer-driven content and community-first storytelling.
• Developed a content strategy perfectly matched to the target audience’s lifestyle and tone.
• The fan page outperformed the brand’s main pages in both size and engagement.
• Fans became part of the product journey — even co-designing features with the team.
• Earned press coverage from major local and global outlets including VRT and CNN.
• Delivered monthly analytics reports to guide strategy and prove ROI.

Highlight: The hype got so real, people started creating fake giveaways for a chance to “win a Longboardstroller.” That’s iPhone-level desire.