Help bring YUN, a pioneering skincare line using live bacteria, to market — starting with a successful Kickstarter campaign, and building out a full digital ecosystem to support their growth.

I partnered with YUN from the ground up, managing their entire digital presence during their first year. From strategy to execution, I laid the digital foundation for their e-commerce success.

• Developed a flexible digital business case calculator — modeling revenue potential based on conversion rate variables.
• Built a conversion-focused WordPress website to introduce the brand and its science-backed products.
• Set up their Shopify store, including product structure, payments, and logistics.
• Crafted and implemented a complete digital web strategy aligned with business goals.
• Launched email marketing flows to nurture early adopters and retain customers.
• Devised a social media content strategy that translated complex science into engaging storytelling.
• Built custom web analytics dashboards to track performance, identify growth levers, and guide decisions.
• Created landing pages with A/B testing to improve messaging, design, and conversions.

• A fast to market seamless digital ecosystem — from first click to purchase.
• Smart tools and strategies in place to scale with the brand.
• A data-driven foundation supporting everything from CRO to campaign optimization.
• A Kickstarter launch backed by real-time insights and a clear growth path.