Help clients shift from passive reporting to an active, data-driven culture — where metrics don’t just explain the past, but guide the future.

I designed and implemented a custom measurement framework that translates business goals into actionable data, with every step tailored to the organization:

• Audience & goal-setting workshops to define what truly matters
• KPI exercises to align teams around measurable success
• Clear mapping of metrics, segments, and funnel stages
• Development of tailored dashboards that track progress, not just performance
• Practical implementation planning: tools, tracking, and internal alignment

• Multiple clients moved from static, hindsight reporting to proactive goal-tracking and optimization
• Created custom dashboards that reflect real business priorities — not generic metrics
• Fostered internal alignment and a new mindset: data as a tool for focus and growth, not just reporting

Want to make your data work for your team instead of just explaining what already happened?
Let’s build a measurement framework that turns insights into action.