I’m your digital swiss knife helping marketing departments, agencies and start-ups with data that doesn’t explain the past but drives growth.

Yves Ferket, Digital Marketing, Analytics and Strategic Advisor

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I speak 4 languages

User

I speak the language of your customer: the User.

I identify and measure their needs, translating insights into features and intuitive customer flows.

Business

I speak the language of your Business.

I bridge the gap between business goals and user needs, ensuring strategic alignment and impact.

Developer

I speak the language of Development. 

Developers work in sprints, user stories, and tickets— I translate user and business needs into their world, and follow up on deployment.

Data

I speak the language of Data. 

A strategy is only as good as its measured outcome. I design and implement measurement strategies with clear, visually compelling dashboards.

*Also fluent in Dutch, French and English

Where do I fit in your digital business

You are an Agency

Need a partner who speaks data and marketing?
I support your campaigns with expert GA4, GTM, and tracking implementation. I will provide a better way to analyse your clients data. No more cut & paste from excel to powerpoints, or accounts wrestling with numbers and graphs…I make your work measurable and your clients even happier.
Seamless integration, reliable delivery, AI Analysis and extra brainpower when you need it most.

You are a Company

Have your business strategy enabled: bridge the gap between strategy, UX, development, and data.
I bring technical depth in GA4, GTM, and dashboards, with a business mindset that drives measurable growth. Whether you need better insights, smarter tracking, or scalable foundations—I connect the dots.
Track record proven knowledge, employable in-house as part of your team, or as a service.

You are a StartUp

Your idea is gold—that’s 20% of your effort …80% the execution.
Let’s shape it into a user-first business model that’s ready to grow. I’ll be your digital swiss knife,  and launch you with a lean WordPress or Shopify, build a smart measurement plan, and track real impact across web, ads, and socials.
Make better decisions, faster—right from day one, with a controlled, scaleable cost.
That is what investors like!

Where do my Services fit in your creation process?

  • Service design

Concept

Turn ideas into user-centered, business-aligned strategies. I map customer journeys, define value propositions, and guide your concept toward a measurable, validated digital product. From UX flows to business goals—I connect the dots before a single pixel is designed.

  • create & prototype

Creation

I work with your designers — and I make sure your project is built on solid ground. From content strategy to tracking setup, I get everything in place to launch right. Need a quick, economical start? I help you kick off with the right tools e.g. a WordPress site or Shopify store —ready to grow when you are.

  • measure & improve

Web Analytics and Data visualisation

No guesswork—just insight. I implement GA4, Tag Manager, and dashboards that tie your content, ads, and CRM into one clear picture. We define goals and KPIs together, then improve what matters. You get good looking, easy to understand, AI optimised actionable data, not just reports.

I help clients shift from passive reporting to an active, data-driven culture — where metrics don’t just explain the past, but guide the future!

Some Brands I Worked With

I have worked with these brands as a freelancer or contractor.