Most Hated Advertising Techniques (Jakob Nielsen’s Alertbox)

forkmeister | 25 March 2005

Topics: Linkdump

The Most Hated Advertising Techniques…iets

wat wij allemaal al weten maar wat ik ooit toch eens graag aan’t

verstand van de bannerboys en hun klanten zou willen brengen

Design Element Users Answering
“Very Negatively”
or “Negatively”
Pops-up in front of your window 95%
Loads slowly 94%
Tries to trick you into clicking on it 94%
Does not have a “Close” button 93%
Covers what you are trying to see 93%
Doesn’t say what it is for 92%
Moves content around 92%
Occupies most of the page 90%
Blinks on and off 87%
Floats across the screen 79%
Automatically plays sound 79%

These numbers are based on 605 respondents in 2004;

similar numbers were found in 2002 and 2003.

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